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Doug Thompson, Remedy’s CEO was featured in an article discussing the upcoming World Expo 2010 Shanghai China, and their online edition, Expo Shanghai Online. ESO will allow user to create avatars, take a virtual tour of the Shanghai Expo site, and interact in various 3D activities.

In addition to summarizing the virtual expo, Doug highlighted the increased use of immersive media for the enterprise:

“In business and professional spheres, though, Remedy's Thompson said virtual worlds are used in more practical ways - from creating a shared 3D virtual training session for US Navy submarine teams to a virtual world learning environment in which the University of Texas brings its 16 campuses together. Three-dimensional spaces can be used for evaluating simple design prototypes in a committee environment without flying attendees to a physical location. Clothing makers in particular like 3D environments where they can test the popularity of virtual versions of new designs.”

The full article can be viewed online here