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Remedy in the National Post
Remedy in the National Post
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Remedy in the National Post

In the News

Remedy Communications is in the news again, this time in a National Post article on mobile marketing. The National Post interviewed Michael Keefe, Director of Social, Mobile and Immersive Media at Remedy Communications. He discussed how the launch of the iPhone changed the landscape forever and how 2010 is the beginning of the "golden age" of mobile marketing. We at Remedy believe there will be many opportunities for creative ideas and experimentation over the next few years, in order to discover the most effective business models. Michael has been developing innovative mobile and online products and  solutions for close to… Read full post »

Success in Social Media: Lessons from Enterprise 2.0
Success in Social Media: Lessons from Enterprise 2.0
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Success in Social Media: Lessons from Enterprise 2.0

Connecting People to People Not to Technology

It's all about people - or that was the message from the recent Enterprise 2.0 conference held in San Francisco. Remedy had a strong presence at the conference, supporting a significant technology launch by Linden Lab. The experience of hosting a 'mixed reality event' is probably the subject of a future post - but we managed to extend the reach from a few hundred people on-site (and lined up in the hallways!) to several thousand on-line. While the conference was focused on how to bring social media tools inside the enterprise, there were broader lessons that could apply to stakeholder… Read full post »

Branding in the Age of Social Media
Branding in the Age of Social Media
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Branding in the Age of Social Media

But Is Transparency at Odds with Regulation in Pharma Marketing?

Brands must move past promises and into fulfillment, must shift from control to transparency: but are these new values compatible with tightly regulated markets like healthcare? The Ronnestam Group of Sweden neatly summarizes many of the lessons for brands resulting from the growth of online communities and social media such as Twitter and Facebook. They propose, as others do, that social media is upending traditional notions of brand development, and highlight ten 'shifts in thinking', including moving from notions of customers to followers, from marketing to entertainment, or from structural bindings to trust. "What you’re looking at is a brand… Read full post »

Taking Tablets: The Future of the Detail Aid?
Taking Tablets: The Future of the Detail Aid?
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Taking Tablets: The Future of the Detail Aid?

Creating Rich Conversations with Customers

Gadget enthusiasts aren't the only ones who should be excited about the coming wave of 'tablet computers': they promise flexibility, portability, and maybe a few of the bells and whistles from your iPhone or Blackberry that you wish your laptop shared. For tech watchers and Mac enthusiasts, rumors of an Apple Tablet have alternately sent its stock up or left on-line blogs arguing over the features of a new Apple product that has been neither seen, heard, nor confirmed. The online chatter probably represents the most press ever for a product that no one can be entirely sure actually exists.… Read full post »

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