blog

Can Virtual Worlds Provide Support to Military Amputees?
Can Virtual Worlds Provide Support to Military Amputees?
 5 Comments

Can Virtual Worlds Provide Support to Military Amputees?

Amputee Virtual Environment Support Space to Research and Establish Best Practices

November 2, 2009 – Virtual worlds can provide military amputees with an opportunity to enhance their overall quality of life, expedite their reintegration into society, and improve their physical and mental wellness. ADL Company Inc. (ADL) and Virtual Ability, Inc. (VAI) announced today the start of a project to establish best practices and protocols for the provision of on-line peer-to-peer support services to this community, with funding from the Telemedicine and Advanced Technology Research Center (TATRC) of the US Army Medical Research and Materiel Command (USAMRMC).  “For individuals with disabilities, virtual worlds are a powerful way to connect with others,… Read full post »

Virtual Clinic to Treat Stresses of War
Virtual Clinic to Treat Stresses of War
 0 Comments

Virtual Clinic to Treat Stresses of War

Healing Center Launched in Second Life

The popular virtual world Second Life is now home to a center that helps soldiers deal with the stresses of war, according to a report in the New York Times. "The healing center...has a big lodge, where people can spend time and talk with each other, anonymously if they prefer. They can sit around a fireplace, play games in the game room or relax on a deck next to a waterfall. They can climb a tower, where they will meet a historical warrior who tells them stories about his life. There are also real-world interactions in the virtual world. A… Read full post »

Treating Trauma with Virtual Reality
Treating Trauma with Virtual Reality
 0 Comments

Treating Trauma with Virtual Reality

National Post Reports

Virtual reality is providing therapeutic benefits for patients suffering from phobias or post-traumatic stress, according to a report in the National Post. The story cites research in the US and Canadian efforts in the area: "The September 2009 edition of Monitor on Psychology, a publication of the American Psychological Association, cited an analysis of 22 studies that found significant declines in symptoms of anxiety following virtual reality therapy, including social phobia, agoraphobia and fear of flying. There is now a Canada Research Chair in Clinical Cyberpsychology - University of Ottawa psychology professor Stephane Bouchard- with a $6-million facility to study… Read full post »

Branding in the Age of Social Media
Branding in the Age of Social Media
 0 Comments

Branding in the Age of Social Media

But Is Transparency at Odds with Regulation in Pharma Marketing?

Brands must move past promises and into fulfillment, must shift from control to transparency: but are these new values compatible with tightly regulated markets like healthcare? The Ronnestam Group of Sweden neatly summarizes many of the lessons for brands resulting from the growth of online communities and social media such as Twitter and Facebook. They propose, as others do, that social media is upending traditional notions of brand development, and highlight ten 'shifts in thinking', including moving from notions of customers to followers, from marketing to entertainment, or from structural bindings to trust. "What you’re looking at is a brand… Read full post »

 <  1 2 3 >
subscribe to this feed Subscribe to this feed